A Declining Market or Just Laziness?

At the suggestion (to put it mildly) of a couple of friends, I finally visited Dave’s Guitar Shop in La Crosse, Wisconsin this past week. Weirdly, this small town near the border of Iowa and just across the Mississippi River from Minnesota is known as a “guitar mecca” to lots of guitar collectors. The store deserves that reputation, if for no other reason than not much else about La Crosse is likely to attract national attention. It’s a perfectly nice small city, but not much different from at least 10,000 other similar sized cities. Dave’s Guitar Shop, however, is quite a bit different from other guitar shops. For starters, there are hundreds of guitars and Dave’s is a premier Taylor and PRS dealer along with several other brands. That, alone, is pretty cool.

The reason it has been suggested that I “need to see” this store is that several of my musical friends think my fascination with my two Composite Acoustics carbon fiber guitars is “sick.” I live in a small Minnesota town with a lot of guitar freaks, many of the rich guys who don’t play much but have substantial guitar collections plus there is a community college here that specializes in teaching Guitar Repair and Construction; wood only, of course. One of my local friends died in late August and I helped his widow find homes for his guitar collection and assorted gear over the past couple of months. Even though three of those instruments were high end guitars, it didn’t occur to me that I should play them to see if I had any interest. Several years ago, he swapped a red Composite Acoustics Cargo for my black sunburst Cargo and that turned out to be his favorite guitar to the end of his life. He, still, thought I should own at least one wood acoustic guitar. I made one a few years ago, but gave it to my grandson.

Mrs. Day and I did not travel to La Crosse solely for the purpose of me looking at guitars. That was just a side-benefit of our trip, which was to look at migrating birds (who have yet to arrive in our area). We’re celebrating her 6th cancer-free year after successful treatment by the Mayo Clinic in 2016 and this trip was part of the celebration. After a 120 mile drive and a 2 hour medical exam, Mrs. Day was ready for a nap. I left her and the cat to relax in the hotel and I slipped off to play with guitars at Dave’s.

To be honest, I am not a motivated buyer; mostly just curious. I’d just read the last hard-copy Taylor in-house magazine and there were lots of “this guitar just spoke to me” comments from their many owners. I wondered if a guitar could speak to me or make me feel anything different than I already feel about my pair of carbon fiber acoustic guitars. Contrary to my friends’ opinion of my instruments, I’m pretty happy with them. They are definitely capable of more than I can do, they play easily and comfortably, are simple to maintain, and I like the way they look. So sue me.

First up, on a Wednesday afternoon, I was not surprised to see that The Gig Store, a live and studio sound equipment place (in the same building) and a drum shop next door to Dave’s, appeared to be closed indefinitely. The retail music business is in rough shape and it is likely to get rougher. Dave’s was open and full of guitars. The entrance is all electric stuff all the time, which was fun but not my reason for being there.

The acoustic guitar area is on the south side of the building, through a short and narrow hallway that could easily be mistaken for a shop area. There must have been 100s of acoustic guitars and I played a couple dozen of them. I was most attracted to the Eastman AC series, with a upper bout sound port and a chamfered edge, Eastman seemed to be at least making some effort to be different than the crowd. Feel-wise, though, all of the acoustic guitars I played had pretty much the same neck, body style and feel, general design, and other than variations on the appearance of the wood they might as well been the same guitar; for my purposes. I really wanted to grab a guitar by the neck and feel that comfortable, natural grip I have with my hot-rodded hand-carved Yamaha V-neck. I had wild hopes that someone would take a chance on doing something inventive with the most important part of any guitar.

But, nope. Vintage Martins are a slight V-shape, but too slight for me. In fact, I had to move fairly quickly from a typical round guitar neck to a Martin to feel the difference it is so slight. Somewhere between a “hard V” and this “medium V” is what I’m looking for. And there was nothing like that in Dave’s great big guitar store. Even the lone carbon fiber brand carried in that store, McPherson, totally wimps out on the neck shape. They don’t even list neck shape options on their custom build page. If I wanted one, I’d have to build it myself, but at this stage in my life I’m not sure I want one bad enough to mess with it.

The music business has undergone some huge changes, mostly for the worse, in the past couple of decades. What has been called “Moneyball-for-Everything” has done a lot of damage, if you’re interested in any sort of variety or creativity. Like every other area of US culture, the guitar is not the hip instrument it once was and the majority of folks buying (and collecting) guitars are old farts. Old farts are not looking for anything new, unusual, or even odd. They want a ‘55 Strat or Tele or a 40’s Martin or a 60’s Gibson and not much else. Companies not in that collector strata are making instruments similar enough to the old standbys that you can’t tell much difference between a 1950 Gibson or Martin and a 2022 Taylor or the rest of the crowd of wannabes. So, I did not find anything that tripped any sort of trigger or even interest in all of those fine instruments.

I did leave that shop wondering how I’d feel when I got home and played my own instruments and the next day I found out. I’m unreasonably satisfied with what I have.