My Product Review Philosophy

Almost twenty years ago, my friend Mark Amundson (FOH Magazine’s Tech Editor at the time), answered my complaint about the vagueness of his reviews and their general lack of criticism with, “You have to learn to read between the lines, Tom.” Mark had just reviewed a Midas analog console followed by a large channel count Peavey console and I could not find any reason to spend the extra money on the Midas, based on Mark’s review. My reply was, “There is only white space between the lines, Mark.” He followed his response about reading between the lines (and my cynical reply) with a story about how a year of so earlier he had made a mild negative point about a major manufacturer’s product in a review and that manufacturer had pulled all of their advertising from the magazine in retaliation. That one barely critical comment cost the magazine thousands of dollars every month for almost half a year. Mark never made that “mistake” again. 
 

In my motorcycle magazine product review days, I experienced a similar (although less costly) kickback from a weird Chinese manufacturer, Hyosung. For the next couple of months, fires flared and were extinguished from that unimportant company’s sales manager and, lucky for me, my editor stood behind me. If you look at all of the Geezer columns that mentioned this motorcycle and experience, you might think I am someone who holds a grudge: http://geezerwithagrudge.blogspot.com/search?q=hyosung. You’d be right, too. 

The end result is that I don’t make any money from product reviews on this blog. I have zero motivation to say nice things about products I don’t like. Or to dis products that don’t deserve it, the stuff I really like will be pretty obvious. My reviews, like most reviews, are an opinion. However, mine are weighted by 50 years of audio and electronics experience, a good bit of practical audio engineering background, and my own biases and habits. I’m not going to apologize for any of that. Don’t like it, don’t read it. However, you can assume that any opinion I give is my own and no editor, advertiser, or other outside influence will have any effect on where I go in my reviews. You won’t find that in any modern audio equipment magazine.

Not only am I not an audiophile, I have done enough ABX testing on equipment and people to doubt pretty much any “remembered” sound quality analysis expressed by anyone. A friend, Dan Kennedy, once told a group of AES students, “If you can hear the difference between any mic preamp and a Mackie, Behringer, or Presonus preamp, you’re listening an ‘effect.’” I concur. Modern IC amplifier design is well-shaken-out technology and an engineer pretty much has to be a klutz to screw up preamp design. Transformer-less designs are, in particular, easy to do well and inexpensive. So when it comes to things that should be a “wire with gain” don’t waste time wondering “how does it sound?” It sounds fine . . . unless it is a disaster. Electro-mechanical devices, like microphones and loudspeakers, are a whole different can of worms. How a device functions, its ergonomic quality, its construction and durability, and product support from the manufacturer are going to be the things I want to concentrate on.