Tuesday, June 6, 2017

“I Have Heard It with My Own Ears”

One of many reasons the music business is being left to the spoiled children of the 1% is that there is so much non-stop bullshit in the marketing of audio and audio equipment. This month’s Prosound News ProAudio Review, contains one of many hillarious reviews of a grossly overpriced four channel microphone preamplifier with minimal features, maginal function (only 55dB of gain) and more bullshit marketing words that translate to no information whatsoever: “punchy, fat, rich and full of character” for example. “As [Bret] Teegarden himself offers, ‘The biggest feature is, it doesn't have a boat-load of features. Nothing gets in the way of the sound!’"

“Key features of the Magic Pre 4100 include 55 dB of gain, Sifam VU meters, -20 dB pad (complete bypass in off position), and +48v phantom power (decoupling completely from the transformer).” In other words, it couldn’t have been easier to “design” this product because it doesn’t achieve a single difficult engineering task. In the magazine’s sidebar, “Why No Polarity Switch,” Teegarden describes his miraculous capability to hear the distortion introduced by the polarity switch, although he probably doesn’t know how many places that task could be accomplished where the switch would be at a point where the signal voltage is significant and where it’s introduction would only marginally complicate the design. “There are many electronic engineers out there who will debate this idea of switches affecting audio quality, but I have heard it with my own ears. So, they can argue aboput it all they want; they can buyikld the features into their preamps for marketing’s sake. . . “  Blah, blah, blah. This is the high cost of working in a field where money only exists if you inherited it. Rich kids marketing bullshit to other rich kids and, obviously, no one cares enough to verify any aspect of this product’s claims.

Our ears are the blunt tool of senses. I have long since abandoned any hope that anyone over 20 has hearing capabilities and Teegarden has been making pop recordings for “more than 35 years,” according to his own propaganda page. The cool thing about a nutty claim like this one is the only way to verify or debunk Teegarden’s claim would be with an ABX test (which he would surely fail), but he can always claim the tester switching masked the phase switch distortion.

I have one question for everyone who claims golden ear status, “Do use a cellphone or a hard line phone?” If you can tolerate the godawful quality of a cellphone transmission, it’s obvious to me that your demanding criteria for an electric guitar microphone preamp is a poor joke.

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Wirebender Audio Rants

Over the dozen years I taught audio engineering at Musictech College and McNally Smith College of Music, I accumulated a lot of material that might be useful to all sorts of budding audio techs and musicians. This site will include comments and questions about professional audio standards, practices, and equipment. I will add occasional product reviews with as many objective and irrational opinions as possible.