One Story, Two Books

One of my wife’s favorite concepts is “evolutionary convergance”; where the same evolutionary decision is made independently, likely because it is a good idea. The two books are The Birth of Loud: Leo Fender, Les Paul, and the Guitar-Pioneering Rivalry That Shaped Rock ‘N’ Roll by Ian S. Port and Play It Loud: An Epic History of the Style, Sound, and Revolution of the Electric Guitar by by Brad Tolinski and Alan di Perna. Play It Loud is a 2016 publication and The Birth of Loud came out this year. Your take on these two books will depend on your personality. The stories are, essentially, the same.

I read Play It Loud first and am just now finishing up The Birth of Loud. Of the two, Play It Loud is my choice.

There are too many technical flaws in The Birth of Loud and the writing style is too emotional and concentrated on personalities rather than technicalities. Your mileage will, probably, vary. Lines like this are show stoppers for me, “When Leo heard this story [about his pickups failing during a performance], he made sure that if the Esquire’s wiring shorted, the signal would only be diminished, not completely cut.” Wrong. If the wiring is “shorted,” there will be no output, regardless of Leo’s technical “genius.” Birth of Loud is littered with this kind of technical foolishness, to the point that when the author attempts to describe how anything works I have to kick into speed reading mode to get past his mistakes and misunderstandings. Otherwise, I’d toss the book in a pile and find something more interesting to read. There are moments in Birth of Loud that make suffering the flaws worthwhile, though. I knew almost nothing about Paul Bigsby, other than the fact that he knew the difference between vibrato and tremolo; unlike Leo Fender. By himself, he would be an interesting story, so the fact that there is a little more about Bigsby in Birth than Play makes that book worth reading; at least, for me. I do have to suffer through an awful lot of hyperbole, emotional language, and outright silliness to get to the good stuff, though. Port’s descriptions of the music discussed in the book are so over-the-top silly that it’s hard to take any of the book seriously.

Play it Loud is less emotional, more technically accurate, and a more entertaining and interesting read. The authors either check each other’s excesses and technical misunderstandings or they are simple more knowledgeable; or they had a better editor.

Interestingly, neither book is the usual Les Paul pandering that we’ve suffered for the last 40 years. I suppose Paul has been dead “long enough” that the shadow of his self-promotion is fading. I remember watching a Los Angeles AES discussion in the 80’s where Les Paul and Tom Dowd were on the panel and when Les started bragging about buying the “first Ampex 8-track machine,” Dowd reminded him that most of the design work on that machine came from Dowd and Ross Snyder’s idea of making a single 1” multi-track head, instead of Paul’s stacked individual heads and eight stacked ¼” tapes. Also, both Dowd and Paul ordered 8-track machines, more or less, at the same time and Paul’s was supposed to be delivered first, but Dowd snatched it off of the Ampex loading dock and installed it himself. Ampex delivered the 2^nd one to Les Paul’s studio and installed it for him. Les Paul was the Jimmy Page of his time, claiming the creation of everything from electric guitar pickups to solid body Spanish-style guitars to recording techniques to tube amplifiers. Of course, there were predecessors for all of those inventions, but Paul made his claims more often, louder, and more prominently than that actual inventors. His contribution to the famous Gibson Les Paul guitars is accurately reduced to his signature on the instruments and some of people who actually designed those instruments are credited. History is catching up to Les Paul’s legacy.

Leo Fender gets a similar look in both books, probably more harshly/realistically in The Birth of Loud. His personal and technical limitations have been rarely discussed outside of knowledgeable conversations between engineers or technicians. The fact that Leo overcame his technical limitations with hard work is a fact, but the fact that his products were littered with the downside of those technical limitations has barely received a mention. The contributions of the many people who compensated for Leo’s limitations are finally documented in both of these books. Rarely, does one person actually “create” a significant product; almost never, in fact. Fender’s guitars and amplifiers are the product of a lot of unheralded effort by many people who at least get acknowledged in both of these books, more so in The Birth of Loud, to the credit of Ian Port.